Develops understanding of destination planning, development strategies, stakeholder management, infrastructure, sustainability, carrying capacity and destination competitiveness.
Course Outcome:
CO1: Explain the concepts, types, characteristics and significance of tourism destinations and evaluate the role of tourism in destination development.
CO2: Analyze destination planning processes, destination management systems, tourism potential assessment and demand-supply relationships in tourism destinations.
CO3: Apply principles of sustainable tourism development by integrating economic, social, cultural, environmental and contingency planning considerations.
CO4: Evaluate destination image formation, branding strategies, place branding approaches and product development techniques for tourism destinations.
CO5: Develop destination marketing and promotional strategies using the Six A’s framework, stakeholder analysis, marketing mix, competitiveness factors and communication tools.
CO6: Assess the role of institutional support, tourism policies, PPP models, governance mechanisms and destination mapping techniques in achieving sustainable destination development.