Security Analysis and Portfolio Management (Specialization in Finance)
Develops skills in analysing securities and constructing and managing investment
portfolios based on risk and return considerations.
Course Outcome:
CO1: Understand the
fundamentals of investment, Security markets,its alternatives, regulatory authorities and
the system of investment in India and global markets.
CO2: Apply
techniques for Risk Assessment and security valuation, to determine intrinsic value and
assess investment opportunities.
CO:3 Analyse macroeconomic and microeconomic factors,
industry trends and company performance for fundamental analysis.
CO:4 Evaluate
securities using technical analysis tools and chart patterns to forecast price movements and
investment trends.
CO5: Construct an efficient portfolio by applying
modern portfolio theory, risk-return analysis and diversification principles
CO6: Assess portfolio performance using measures such as Sharpe, Treynor,
and Jensen’s Alpha and recommend necessary revisions.
Financial Management (Specialization in Finance)
Develops advanced understanding of financial decisions, capital structure, investment and
financial planning.
Course Outcome:
CO1: Comprehend the
fundamental concepts and principles of financial management.
CO2:
Evaluate investment opportunities using various capital budgeting techniques.
CO3: Determine the cost of capital and its impact on financial
decision-making.
CO4: Analyse and develop strategies for optimal
capital structure.
CO5: Understand and manage working capital
requirements effectively.
Marketing Research and Analytics (Specialization in Marketing)
Develops skills in marketing research, data analysis and interpretation for informed
marketing decisions.
Course Outcome:
CO1: Understand the
concepts, process and applications of marketing research in managerial decision-making.
CO2: Identify marketing research problems and formulate research
objectives, hypotheses and research designs.
CO3: Apply appropriate
sampling techniques and data collection methods in marketing research.
CO4: Develop and evaluate measurement scales and questionnaires for
marketing research studies.
CO5: Analyze and interpret marketing data
using statistical techniques and SPSS/PLS-SEM.
CO6: Prepare and present
marketing research reports and understand contemporary developments in marketing research
Sales and Distribution Management (Specialization in Marketing)
Develops understanding of sales planning, sales-force management, distribution channels
and market coverage.
Course Outcome:
CO1: Explain the
concepts, objectives, scope and significance of sales and distribution management in
achieving organisational goals.
CO2: Analyse the sales environment,
customer needs, sales forecasting and factors influencing sales performance.
CO3: Apply appropriate techniques for sales planning, territory design,
sales force organisation, recruitment, training, motivation and performance evaluation.
CO4: Evaluate various distribution channels, intermediaries, logistics
systems and channel management strategies.
CO5: Analyse contemporary
developments in sales and distribution, including digital selling, CRM, omnichannel
distribution and sales analytics.
Talent Management (Specialization in Human Resource)
Develops strategies for attracting, developing, engaging and retaining organizational
talent.
Course Outcome:
CO1: Explain the
concepts, objectives, scope and strategic significance of talent management in
organisations.
CO2: Analyse processes related to talent acquisition,
identification, development, engagement, retention and succession planning.
CO3: Apply appropriate talent management practices to address
organisational workforce requirements and employee development needs.
CO4: Evaluate the relationship between talent management, employee
engagement, career development, leadership development and organisational performance.
CO5: Assess contemporary trends and challenges in talent management,
including digital HR, diversity, employee experience and changing workforce expectations.
Industrial Relations (Specialization in Human Resource)
Examines employer–employee relations, collective bargaining, workplace cooperation and
industrial relations practices.
Course Outcome:
CO1: Explain the
concepts, scope, objectives and significance of industrial relations in the organisational
and socio-economic context.
CO2: Analyse the role of employers,
employees, trade unions, government and other stakeholders in maintaining harmonious
industrial relations.
CO3: Examine the causes, forms and consequences
of industrial disputes and appropriate mechanisms for their prevention and resolution.
CO4: Apply relevant approaches to collective bargaining, negotiation,
grievance handling and employee participation in organisational settings.
CO5: Evaluate the role of labour laws, industrial relations policies and
contemporary developments in shaping employer–employee relationships.
Data Analytics using Excel (Specialization in Business Analytics)
Develops practical skills in using Excel for data analysis, visualization and business
decision-making.
Course Outcome:
CO1: Explain the
fundamental concepts and significance of data analytics and the role of Microsoft Excel in
data-driven decision-making.
CO2: Apply Excel functions, formulas and
data management techniques to organise, clean and prepare datasets for analysis.
CO3: Use descriptive statistical tools and analytical techniques to
identify patterns, trends and relationships in data.
CO4: Create
charts, PivotTables, PivotCharts and dashboards to visualise and communicate analytical
insights effectively.
CO5: Apply advanced Excel tools and techniques to
solve real-world business and managerial problems.
Marketing Analytics (Specialization in Business Analytics)
Applies analytical techniques to marketing data for customer, campaign and market-related
decision-making.
Course Outcome:
CO1: Explain the
concepts, scope and significance of marketing analytics in contemporary marketing
decision-making.
CO2: Identify and analyse relevant marketing data,
metrics and Key Performance Indicators (KPIs) related to customers, sales, campaigns and
market performance.
CO3: Apply descriptive, diagnostic, predictive and
prescriptive analytical techniques to address marketing problems.
CO4:
Analyse consumer behaviour, market trends, customer segmentation and marketing campaign
performance using appropriate analytical tools.
CO5: Use data
visualisation and analytical insights to evaluate marketing effectiveness and support
strategic marketing decisions.
CO6: Develop data-driven marketing
strategies and recommendations while considering ethical, privacy and responsible use of
customer data.
International Business Management (Specialization in International
Business)
Develops understanding of global business environments, international operations and
strategies for managing international enterprises.
Course Outcome:
CO1: Explain the
concepts, scope, significance and contemporary environment of international business
management.
CO2: Analyse the economic, political, legal,
socio-cultural and technological factors influencing international business operations.
CO3: Evaluate international trade theories, trade policies and the role of
global economic institutions in international business.
CO4: Apply
appropriate strategies for international market entry, global expansion, foreign investment,
and international business operations.
CO5: Analyse managerial
challenges related to cross-cultural management, international marketing, global supply
chains, finance and human resource management.
International Marketing (Specialization in International Business)
Examines marketing strategies, consumer behaviour and market-entry approaches in
international markets.
Course Outcome:
CO1: Comprehend the
complexities of international marketing environments, including cultural, economic,
political and legal factors.
CO2: Formulate and implement strategic
marketing plans for global markets, utilizing appropriate market entry strategies.
CO3: Make informed decisions regarding the global marketing mix elements:
product, price, promotion and place.
CO4: Analyse the impact of
international trade organizations, economic unions and regional trade agreements on
marketing strategies.
CO5: Understand international pricing strategies,
export payment methods and the role of financial institutions and regulatory policies in
supporting international marketing activities.
Social Media Marketing (Specialization in Digital Marketing)
Develops understanding of social media platforms, content strategies, audience engagement
and digital campaign management.
Course Outcome:
CO1: Define social
media marketing and understanding the concepts associated with it
CO2:
Describe the Components of social media and their role in devising effective social media
marketing strategy
CO3: Develop effective social media marketing
strategies for various types of industries.
CO4: Devise an integrated
social media marketing strategy using a variety of services, tools and platforms to
accomplish marketing objectives.
CO5: Analyze the progress in achieving
social media goals with a variety of powerful measurement tools, services and metrics
Web Marketing (Specialization in Digital Marketing)
Introduces website-based marketing, search visibility, online customer engagement and web
performance measurement.
Course Outcome:
CO1: Explain the
concepts, scope, models and strategic importance of web marketing in contemporary
business.
CO2: Apply website planning techniques, domain management,
hosting solutions and keyword research methods for developing effective web presence.
CO3: Develop and manage practical websites using CMS platforms such as
WordPress and Shopify for business and e-commerce applications.
CO4:
Implement on-page and off-page SEO techniques to improve website ranking, visibility and
user experience.
CO5: Design and manage paid marketing campaigns using
search engine marketing and Google Ads tools.
CO6: Analyze website
performance and user behavior using web analytics tools and key performance metrics
